A branch of the Australian Red Cross, Lifeblood is a not-for-profit organization founded in 1996 responsible for the collection and distribution of blood and biological products in Australia.

Lifeblood has provided the us with some key information and findings from their end. They have told us that:

• Booking cancellation rate is around 20%

• Repeat donors has decreased by over 40%

• Covid19 is believed to be the culprit to the downfall of donor count

• They also think that people are still emotionally affected post Covid19

Task: Improve the Lifeblood app to drive blood donation and repeat donor count up.

Team: Michael Khoo | Jennifer Gu | Joshua Stevens

Duration: 2 weeks